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We are leaders in the following sectors
Banking..........§...........Retail Banking, SMEs, Private Banking, Credit Cards, On-line........More
Insurance.........§..........All branches - Home, Life, Medical, General,
Automotive..........More Consumer Goods......§.........Food, Beverages, Drugstore, Sports...More
Retail.......§....Retailers, Department Stores, Cash, Outlets, Franchises...More Travel & Leisure.....§.......Hotels, Aerolines, Agencies, Internet, Groups...More Pharmaceuticals......§.........Ethics, OTC, Generics, Pharmacies, Hospitals,
Veterinaries..More.jpg)
, Energy......§........Gas, Electricity, Water, Petroleum, Lubricants...More
Telecom & Media.........§.........Movil Operators, Land Lines, Line, TVs, ISP...More
Automotive.......§........Manufacturer, Brands, Dealerships, Renting, Leasing ...More
Luxury Brands........§........Luxury brands, Fashion, Premium Brands ...More
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Private Equity.......§...........Optimization of the Customer Portfolio, Growths
Plans...More B2B.......§........Sale to Enterprise, Urgent Transport, Recruitment Services,
More
Competitive Intelligence
It’s not only about advertising and brand image!
It is 100% strategy and perhaps the most important
decision for upper management
Having a good product or service is not enough to guarantee commercial
success. If we are poorly positioned in the consumer’s mind or our
Positioning is incorrect, we will never achieve the desired Results.
What Competitive Attributes do consumers perceive?
What is your Optimal Positioning in terms of the competition?
You need to develop a solid Brand Plan, not only at the advertising level, but above all at
the organizational and strategic levels.
Get your Positioning right, "against" your competition
Our Strategic Positioning services will allow you to take a precise X-ray of your Current
Positioning status and the definition of your Brand Plan;
1 POSITIONING AUDIT – What is your real positioning in the minds of your
customers and consumers? What are your attributes, strengths and perceived
weaknesses?
2 POSITIONING MAPPING or Perceptual Competitive Positioning Map. What is
your relative positioning to the competition? What attributes could your company
appropriate? What perceptual space exists in the market?
3 BRAND EQUITY. That is to say, what is your brand value, or what is the
competition’s brand value. This service is used often in purchasing or merging
processes or "due diligences"
4 BRAND STRATEGY. How to structure our company organizationally around our
brand policy? What steps to take in defining Segments and Markets, and our sales
structure, so that it adjusts to our current positioning?
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